Facebook is “calling” to action with new CTAs in its Stories format, with the test of CTA stickers to be used in Stories created by Pages.
In its attempt to convince its users that Stories are the future of sharing on its platform, Facebook is yet again testing new features for the format. The company is now testing new CTA stickers for Pages to use in the Stories they create.
Some of the CTAs are: “Shop Now”, “Book”, “Get Directions”, “Call now”.
The new feature brings direct action to where most people are spending time nowadays – instead of the Facebook Pages that few people visit nowadays.
It remains to be seen how popular Facebook Stories will become – but even right now, it’s a relevant consideration for business promotion.