Google opted for an all-white, distraction-less approach to the new Gmail app, based on the Material Theming, first launched in 2014, which laid the foundations for the new looks. Material is a set of rules used which provides UI designers with a framework of methodologies on how to approach color, typography, iconography and interaction during app development phases.
While Material is known for recommending discernible, bold blocks of functionality, this time Google opted for an all white look in its app. No more bold red ribbons or buttons, but rather subtle minimal ‘+’ signs and discreet inbox labelling. Functionality remains the same, but some may raise an eyebrow with Google’s radical rethinking of the app’s look and feel.