We at UpTrend decided to create a completely new platform in our market. This is the first base of the BH. and regional influencers, which will be available to both UpTrend’s clients and companies / brands / agencies operating in the BiH and region markets. In this way, we will ease the search, communication, and influencer selection, on the company / brand / agency-influencer, and thus accelerate the process of implementation and planning of Influencer Marketing. With this in mind, UpTrend will soon offer its customers a complete service in one place, where they will make a selection and deliver to the client a number of influencers that are most diverse for his company / brand.
On the other hand, we invite all influencers who are interested in the markets of BiH and the region to contact us.
- After the client contacted us with a request for the Influencer Marketing campaign, we deliver a list of influencers, where the client has an insight into the number of followers and the way influencer creates the content.
- By selecting influencers, we move to the second step. Creation of Influencer Marketing Strategy with our team, client and selected influencer (influencers)
- UpTrend works together with influencer on content creation and strategy implementation.
- Facilitate client’s search and communication with influencers, and creation of Influencer Marketing campaigns.
What is Influencer Marketing?
First of all, Influencer Marketing will not replace social marketing or content marketing because it can not exist without them. In the simpliest way, Influencer Marketing is like a hybrid of old and new marketing tools, taking into account the idea of similar support and putting into a modern content-oriented marketing campaign. The main difference is that campaign results are usually a collaboration between brands and influencers.
Influencers, unlike celebs, can be everywhere. They can be everyone. What makes them influential is their large number of followers on the Internet and social media. Influencer can be a popular fashion photographer at Instagram, a well-read blogger for cyber security whose posts are popular or respected CEO at a certain company on LinkedIn. In every industry there are influencers – you just have to find them. They are easily recognized by hundreds of thousands (if not millions) of followers.