Instagram is testing a new feature that hides Likes on a post, from everyone except the person who posted it.
Likes may not have the same value to everyone, but you’ll have to admit that getting them makes you feel good, right? Whether you’re an “influencer” with tens or even hundreds of thousands of Followers on Instagram, or just a regular social media user going about your daily life, Likes are part of what makes Instagram appealing.
It’s a natural reaction to crave them, simply because others are getting more of them. So much so, that they have become more than just bragging rights. Today, they are almost a social currency.
Now, Instagram is testing a feature that may tip this logic on its head. Spotted by Jane Manchun Wong last week, the feature hides the number of likes on a post from all others but the person who posted it. A note accompanying the new feature explains “Testing a Change to How You See Likes: We want your followers to focus on what you share, not how many likes your posts get.”