Vispak and UpTrend amazed the audience at the Marketing Summit ’17 – “Zlatna Džezva” addressed the audience
There is no greater satisfaction than a satisfied client, and although we had a lot of challenges, in the end we managed to make some kind of surprise because this is the first time that the hologram projection turns to the audience and tells its story about the brand in B&H.
Marketing Summit is a conference that brings together experts in the field of marketing, sales, public relations, and connects and creates network business collaboration among potential thinkers and experts in the field.
This year, the general sponsor of the Marketing Summit was the renowned company Vispak, and its representatives Nina Bijedić-Mujanović, Director of Vispak, and Armin Hodžić, Head of Marketing and Sales of the AS Group, launched the topic “How to Win an International Market with Limited Resources – example “Zlatna Džezva”.
The UpTrend team, along with colleagues from Vispak, was in charge of the stage performance, the creation of an interactive presentation, video announcement and as a huge surprise at the end, the hologram projection showed the character of the Viber sticker, “Zlatna Džezva”.
“Zlatna Džezva is the biggest BH brand in the coffee program and is one of the biggest brands and ambassadors of Bosnia and Herzegovina in the world. The fact that it is being sold in more than 20 countries of the world speaks everything …” said Kemal H. Balihodžić, UpTrend CEO.
“The team from Vispak is great, it’s a team of incredibly creative people who are constantly thinking how to improve their product and relationship with consumers. For us, enjoying working with them, we feel like a part of the family and we fully understand each other,” he continued. “There is no greater satisfaction than a satisfied client, and although we had a lot of challenges, we managed to make a sort of surprise, because this is the first time that the hologram projection comes to the audience and tells its story about the brand in B&H.”
“I must say that this was a very demanding project under a difficult deadline, and I thank my team from UpTrend, the people who oversaw the project, the trusted clients, and I want to emphasize that as an agency we will continue to work creatively and create campaigns and projects that will be a trend setter on the local and regional market. ”
This is one of a series of creative projects that Vispak executes with UpTrend Marketing Solutions, and we are sure that this is not the end because we are already working on new great projects and ideas.