Project implementation timeline: 3 months
Type: Creative advertising
Category: Art and Communication, Viber Stickers
Downloaded: 371,140 times
Sent: 4,085,553 times
Communication channels: Facebook/Instagram & Google
Number of people reached through social media: 635,121 people
Increase in fans on social media: 2,500 people
Number of people reached through Google: 555,621 people.
We brought the Bosnian coffee as a part of the tradition closer to the younger population trough creative clash between strong brand name and social media impact, and offered a whole new dimension of our final product.